Need help with SEO and traffic?
I am here to help you develop a clear and effective way to help you with SEO. Optimal Media already does many things to help you with SEO like our code, title tags, sitemaps and we link all the NightOut sites together.
When I started researching this subject I became very overwhelmed with the many differing opinions out there about SEO. I have gathered the most important things for you to do that doesn't take a lot of time or money.
Developing your site with unique and information-rich content is so important. This will help with adding great keywords that those tiny spiders are searching for when someone types in a what they are searching for.
Great content will also help you keep users coming back to the site and staying on your site longer. Users know good content when they see it and they will share it with others. Give your visitors the information they are looking for and you will see the results.
One thing that I found that I did wrong is copy and paste information from other sites. Adding valuable and unique information is important because Google tries hard to show pages with distinct information. I also recommend getting rid of any duplicate profiles.
Things to avoid- misspelling and grammatical errors, large amounts of text (separate into paragraphs), keyword stuffing, Flash players and I Frames and duplicate information.
Linking your site on other websites and having back-links on your site is very useful. The more links that you have on other reputable websites the better. Work with other websites in your area to make this happen. This could include Chamber of Commerce, your city website, visitor guides, Craigslist and much more. You can work with many websites to link their site as well. Never pay to have this done.
A back-link is linking from your site to another page on your site to help your users quickly go to what they are looking for. An example is to put a slide ad up on the home page that says "Check out our Dining Specials" then you can put a link to your dining page.
Try to limit the amount of links that take the user away from your site. You want to keep the visitor on your site longer and you want all of the information they need on your site. I have done this before. I would find a site with a lot of information about an event. Instead of creating new content on my site, I would just put the link to the better site. This is a big mistake. If you do this you become the middle man for information. Why would they come back if they get more information from other websites?
Things to avoid- Linking away from site, paying for links and having links on non-reputable websites.
Using your Hot Topics Blog is a great way to have valuable information and add keywords to your site. I recommend using the blog for upcoming events in your community. Think about what information you would want to know about, research it and write your blog. You can also use your blog to feature some of your best advertisers for a cost.
Having quality content on your blog is important. Like I said before, don't link to other sites and don't just copy and paste. Link the event listing to your blog so they can get more information. Have fun with it and make it your own.
Events and Specials
The calender of events and specials is what sets your site apart from your competition so use it. Encourage your advertisers to post as many specials and events as possible. This is the best way for your client to receive the most benefit from advertising with you. Follow up with them regularly to see if they need anything and if they are posting on the calender. If they still don't offer to post their events for them.
You also need to be posting events on your calender to make sure there are events for everyday. You can change the order from 255 to 1-5 to make events show up under Upcoming Events.
One thing that I read everywhere when researching about SEO was to offer services that no other site had. The calender is a great service to the users so this needs to be one of your top priorities. Your site should be known as the place to go to find out information about everything to do in your city.
Things to avoid- Spam on calender(report any spam to support by clicking on Issues/Requests/Suggested)
Using keywords is necessary. This should be done naturally when you add content but it is important to be aware of some of your top keywords and be sure to use them. Google has a keyword tool that you can use Keyword Tool. Type in a keyword and it will show the trends for searches. Your descriptions need to flow appropriately so don't add keywords where it sounds wrong.
Avoid- Using too many keywords and using keywords that aren't relevant.
Social Media is a huge tool for you and should be one of your priorities. It is a great way to drive traffic to your site. I recommend posting events and specials on your social media sites. You can also help market your advertisers by posting their news. Another great tool is to use social media as a traffic driver. You can offer specials, contests or deals if they subscribe to the site. Partner with an advertiser to offer a free dinner or free appetizer.
Avoid- Over posting and posting things not about NightOut.
Your business is a local business so you should have your business listed on every local listing site out there. http://getlisted.org/ is a great website to see where you are listed and where you need to get listed. The free listings are sufficient. You do not have to pay extra.
Use free press release services online like www.free-press-release.com and pr.com. I also recommend submitting your press release to your local newspapers. They usually are willing to print it in their business section.
There are many ways you can work on your traffic online but to complete the circle you need to get out in the community to get known. Go to events, go to marketing groups, hand out your business cards and volunteer with charity events. You can sit at home all day doing things online but you will never grow a successful business without being involved with the community. This is a fun business so get out there and meet new people and spread the word about your business.